Steve was the agency Creative Director for this series, working with Amazon for over a year on multiple rollouts. This included full campaigns for the “New Global Home” initiative, catch-up/sustaining content, and a robust new season launch.

From concept through execution, Steve led dozens of 360° elements including teasers, trailers, presentations, activations and social/digital content. This page contains a small sample.

Steve worked with Hulu on the campaign for this limited series based on the iconic novel. The challenge was to find the correct tone to match the pitch black comedy of the series. The result was a success, with the trailer garnering millions of views in the first couple days.

Steve was the agency Creative Director working with FXX to create this unique brand campaign for the iconic series. Featuring real artists, the goal was to showcase the impact of The Simpsons through the lens of the FXX brand.

After narrowing down a massive search, Steve worked directly with these artists to guide the concepts of their creations. He produced and directed the shoots in NY and LA, tailoring each production to the artist, while creating a unified look for the campaign.

The end result was a unique brand franchise with engaging digital content pieces and On Air elements.

*Winner Promax Gold | Interstitial and Program Wraps

Steve and team worked directly with the showrunner Karin Gist on this tease, fostering a true collaboration that was crucial throughout the campaign.

He was heavily involved at every step of the way from conceiving/pitching concepts to guiding production decisions to overseeing editorial… and everything in between.

The executive producers were thrilled with the finished spot and it set the tone for the entire campaign. It garnered millions of impressions from the strategic theatrical placement and eventual release on air and online.

Director: Alan Ferguson

This Super Bowl spot had a tricky objective… figure out how to whittle down a long scene, while also including a setup using main characters... and have it all fit in :30.

Ultimately, a custom line was recorded by Tom Hanks for the setup. The tease was a success garnering millions of views in the days following the Super Bowl.

*Nominee Golden Trailer Awards Best Animation/Family TV Spot

TNT was ready for a rebrand and wanted to unveil it at the Upfront presentation, with creative led by Steve. The project began with a short mood reel to convey the tone of this new rebrand. From there it needed to be turned into a fully realized piece. The goal was to immerse the audience in this new feel of the network and tease new series.