Steve was the agency Creative Director for this series, working with Amazon for over a year on multiple rollouts. This included full campaigns for the “New Global Home” initiative, catch-up/sustaining content, and a robust new season launch.
From concept through execution, Steve led dozens of 360° elements including teasers, trailers, presentations, activations and social/digital content. This page contains a small sample.
For this limited series, Steve partnered with cross-functional teams to create breakthrough 360° elements. Although it may have been unwise to train A.I to do his job…
Steve wore many hats on this integrated campaign, partnering with teams from Key Art, Ad Sales, Experiential and Operations to bring it to life. He also created all AV elements for the campaign, including social content and a 6-part BTS digital series.
Steve has been a leader of numerous Upfront and industry presentations at venues including the Theater at Madison Square Garden and Lincoln Center. He managed and oversaw all aspects of these productions including multi-show sizzles, trailers, brand tapes, talent/executive shoots, key art and presentation design.
Steve was instrumental in the revival of this classic series, which earned a second season as a summer hit for Fox and Sony International.
As the AV campaign lead, he shaped the development and tone while working cross-functionally with teams to create and present creative/strategy to senior leadership, Executive Producers and studio. He worked with the Key Art team to bring to life the upside island and his concepts/copy were used in 360 elements throughout the campaign, domestic and internationally.
The highly targeted campaign included bilingual promos and audio spots for markets with over-indexing Spanish speakers.
Steve and team worked directly with the showrunner Karin Gist on this tease, fostering a true collaboration that was crucial throughout the campaign.
He was heavily involved at every step of the way from conceiving/pitching concepts to guiding production decisions to overseeing editorial… and everything in between.
The Executive Producers were thrilled with the finished spot and it set the tone for the entire campaign. It garnered millions of impressions from the strategic theatrical placement and eventual release on air and online.
Director: Alan Ferguson
Steve worked with MTV on their integrated campaign for the VMA Awards by creative directing a series of Key Art and digital displays for Times Square. He worked closely with designers and marketing teams for this screen takeover during the days leading up to the show.
Amazon wanted to create an in-theaters piece for their new series based on the massively popular children’s book. Steve wrote initial concepts and helped creatively lead this project from on-set production through post.
Speaking of production, YOU trying shooting with a bunch of 6-year olds after feeding them cookies…
Steve was the lead for this innovative multi-platform campaign. This massive project required extensive collaboration with Social/Digital, Strategy and Technical teams. The project was a resounding success, winning many top industry awards.
*Winner Grand Jury Clio Award for Partnerships.
*Winner Clio Gold Innovative Media
*Winner Promax Gold Interactive
