TNT was ready for a rebrand and wanted to unveil it at the Upfront presentation, with creative led by Steve. The project began with a short mood reel to convey the tone of this new rebrand. From there it needed to be turned into a fully realized piece. The goal was to immerse the audience in this new feel of the network and tease new series.
Steve led the creation of this sizzle which was needed at crucial time a few months into the pandemic. Beyond creating a compelling piece, it was important to convey a message to advertisers; Fox was going to be the only broadcast network with a full slate of programming in the Fall, and they were ready to hold onto their #1 status.
Steve was the agency Creative Director working with FXX to create this unique brand campaign for the iconic series. Featuring real artists, the goal was to showcase the impact of The Simpsons through the lens of the FXX brand.
After narrowing down a massive search, Steve worked directly with these artists to guide the concepts of their creations. He produced and directed the shoots in NY and LA, tailoring each production to the artist, while creating a unified look for the campaign.
The end result was a unique brand franchise with engaging digital content pieces and short On Air elements.
*Winner Promax Gold | Interstitial and Program Wraps
This B2B trailer was created to show how Conan and the Clueless Gamer brand was a great fit for any video game partner. After all, Conan doesn’t discriminate in the types of games that he makes fun of. The finished product received high praise from the WarnerMedia content team, touting it as a highlight in meetings with clients, resulting in numerous partnership deals.
The goal of this piece was to showcase the global impact of the Jurassic Park franchise. As promotion for the release of Jurassic World, fans were asked to submit content about their connection to the brand and get creative if they wanted… and they delivered!
The Hawks were doing a full stadium renovation and as part of that project, created a visitor/sales preview experience. They turned to Steve to create this short anthem reel as part of the immersive experience. With very limited shoot footage, Steve needed to get creative and blend stock footage among the custom content.
Steve was the agency creative lead on this brand film for Nielsen. The goal was to showcase the diversity and range of the company, in support of their messaging “The Science Behind What’s Next.”
It was important to the company to show real employees, so elements were shot in their Chelsea office and mixed with stock footage for the final product.
One of Steve’s tasks at TBS was to develop innovative branded content… and that’s how Professor & Jenkins was born. A proof-of-concept was created using Domino’s brand, a concept they later purchased, and used by Ad Sales to pitch to clients.
This custom content became a hit with clients like Safeco who were interested in unique approaches to sponsored elements. And who doesn’t love playing with miniatures?!
Throughout many TBS rebrands, Steve has created seasonal brand spots like these. He enjoyed playing in all versions of the brand, from the former “Life is Funny” approach of the holiday spots to the “these-don’t-really-make-sense” approach of the summer spots.
Extreme Couponers are a unique breed. Geico is a unique brand. So they were the perfect pair for a custom content piece. Steve’s creative touch was on every aspect of this piece from script to casting to directing. The finished spot was a huge success garnering high praise from Geico and bringing them back for additional content the following year.
Steve played a big role in this eSports digital series for Bud Light & Machinima. The campaign started with a social media push to vote favorite players onto the first-ever Bud Light All-Star team. Shot all over the country on a very limited budget, this project required run-and-gun creativity and some crafty post production.
The first episode (1 of 6) features the biggest name in E-Sports, Tyler “Ninja” Blevins.
