Steve was the agency Creative Director for this series, working with Amazon for over a year on multiple rollouts. This included full campaigns for the “New Global Home” initiative, catch-up/sustaining content, and a robust new season launch.

From concept through execution, Steve led dozens of 360° elements including teasers, trailers, presentations, activations and social/digital content. This page contains a small sample.

Steve worked with Hulu on the campaign for this limited series based on the iconic novel. As the creative lead, his challenge was to find the correct tone to match the pitch black comedy of the series. The result was a success, with the trailer garnering millions of views in the first couple days.

Steve led the AV campaign for this thrilling new series which kicked off with a tease in the World Series. The campaign evolved to strategically highlight the multi-faceted character and layered story.

The result was undeniably successful. It was the highest rated new Fox drama in years, earning a season two pickup, as well one of the season's most streamed new network dramas.

Steve and team enjoyed the tricky task of whittling down all the wild and hilarious Tracy Morgan takes into a cohesive spot. This tease was especially important since the series had barely starting filming yet, but the network wanted to release content to generate early buzz.

Director: Brit McAdams

Steve was instrumental in the revival of this classic series, which earned a second season as a summer hit for Fox and Sony International.

As the AV campaign lead, he shaped the development and tone while working cross-functionally with teams to create and present creative/strategy to senior leadership, executive producers and studio. He worked with the Key Art team to bring to life the upside island and his concepts/copy were used in 360° elements throughout the campaign, domestic and internationally.

The highly targeted campaign included the creation of bilingual promos and audio spots for markets with over-indexing Spanish speakers.

Steve worked with Hulu on the campaign for this stylish series. When a show has a unique tone like this, it’s always an exciting challenge to figure out how it can come through in the marketing... especially when that tone is "playful vengeance.”

Steve worked with HBO on this tease for the long-awaited return of the series. The challenge was to figure out how to heighten a simple scene with music and messaging, and subtly assure viewers that the Larry they know and love would be back soon.

Steve worked with HBO on the season 3 launch of this series, which was a real treat for him as a fan of the show.  The objective was to balance comedy with heart and the new place the main character found himself in this season. Steve and team found the music track early on, and it served as the main song for the entire campaign.