Steve Behnke
Creative Marketing Lead
In a TV marketing first, Artificial Intelligence was used to write, edit and score a trailer.
Steve and team partnered with agency Space 150, to train an A.I. to create a trailer for Next. He guided the creative, essentially giving “notes” to the A.I. to learn the campaign positioning. The end result was an eerie and fascinating piece of creative, perfectly on brand for the series.
This innovative marketing stunt was featured in Adweek, a successful example of cross-functional partnership between Marketing, Content and PR.
Custom audio content was created for Amazon with a 360 cross-device approach that included premiere day takeovers on Amazon Fire TV and Amazon Fire Tablets, complemented with audio ads across Alexa devices. Reaching 31MM Impressions.
