This Super Bowl spot had a tricky objective… figure out how to cutdown a long scene to be the bulk of the spot, while also including a setup using main characters... and have it all fit in :30.

Ultimately, a custom line was written for Tom Hanks to record as a setup.  The tease was a success garnering millions of views in the days following the Super Bowl.

*Nominee Golden Trailer Awards Best Animation/Family TV Spot